UX Discovery
Where we mold your product’s narrative
Okay, so you have an idea. It’s sure to be the next hot mobile app. Or it’s a website that needs more attention than a do-it-yourself or standard web design can provide. Maybe it’s an internal browser application that will take your business to the next level. Whatever the case may be, UX Discovery is where we begin.
What is UX Discovery?
Human-centered design does not start with “designing”. It starts with what we at UX bloc believe is the most overlooked and underutilized aspect of digital product development: UX Discovery.
Defined as the initial UX/UI design phase, UX Discovery involves analyzing and defining the problem to be solved, learning from the various users who will interact with the product, and assembling enough concrete evidence to move forward with design and implementation decisions. In Discovery, we quite literally “Discover” what should be included in your product and how these decisions will be used to solve a multitude of user problems and development queries, before they even come up.
How Discovery Works
We offer full transparency in what we provide and how we provide it. At the end of our Discovery Phase, you will receive our “Bloc Doc”, a comprehensive breakdown of our research, analysis, and design concept ideas. This detailed documentation will be used to support and inform Design and Development teams in their work moving forward.
1
We Research
the Problem Space
the Problem Space
Problem
Statement
We define and frame the problem to solve and determine real world implications.
Competitive
Audits
We analyze competitors and consider how to make your product better.
User Groups &
Stakeholders
We identify the people whom the problem affects and group them by demographics.
Stakeholder
Interviews
We conduct interviews to define key features and performance indicators.
Contextual User
Interviews
We work to understand the needs and motivations of the users themselves.
Quantitative
Surveys
We acquire an abundance of data quickly from a large, diverse user pool.
2
We Analyze
the User Research Data
the User Research Data
Empathy Mapping
We visualize user behaviors and attitudes to deepen our understanding, while trying to poke holes in existing user data.
Card Sorting
We organize data concepts taken from our user research to find common patterns, themes, and insights.
User Personas
We create fictional characters based on real data from our research, highlighting user behaviors, needs, and motivations.
3
We Develop
UX Design Concepts
UX Design Concepts
User Requirements
We outline functional and contextual requirements that your product should offer so users can achieve their goals.
Task Analyses
We define sets of tasks that the design should allow the persona to complete and evaluate the relationship between them.
User Scenarios
We form textual narratives where personas interact with your product, helping us tailor the experience to their needs.
Journey Maps
We construct a macro view of the path a persona takes when interacting with your product, from realization to satisfaction.
Storyboards
We illustrate visual sequences that tell stories of personas interacting with your product in everyday scenarios.
UI Sketches
We take our first stab at creating basic architectural and UI elements for the product that support our defined tasks.
Discovery is Complete!
Your deliverables will be presented in a tidy report we call our “Bloc Doc”.
Bloc Doc
This detailed documentation will be used by the design and development teams over the next two phases, ensuring that your project follows UX protocols and maintains discipline throughout every sprint.
Ready for
Phase 2?
Let the fun begin, as we turn our research and analysis into beautiful…
UX Site Audit – 25% OFF
You have an existing site or application that isn’t performing to its potential. Let UX bloc execute our careful UX analysis to identify which pain points can be turned into memorable experiences.
Mobile app for U.S. election information designed to enhance participation and trust
UX Discovery / UI Design
My Butler
Mobile app for securing professional assistance for a variety of household jobs
UX Discovery / UI Design